About Furwise
Furwise gives every cat owner help that knows their cat. Owners keep daily care, medications, vet visits and lab results in our app, and an AI agent that knows that history helps them understand what’s going on and when to see a vet. The iOS app is used by cat owners across Asia, Europe and North America, and our research-based cat health guides and calculators on furwise.app are published in English, Traditional Chinese and Japanese.
About the role
You’ll build Furwise’s brand and relationships in the US first, then in other English-speaking markets. A teammate covers Taiwan, Japan and the rest of Asia. You can be based anywhere, as long as you know US cat owners well.
In English there’s no video yet, no creator or vet partnerships and no paid ads. You’d be the first person to build them, and you’ll own the US voice and choose the channels. You’ll work with our designer, our Asia marketer and the teammates who run search, the App Store and analytics.
What you’ll work on
- Voice and brand. Make Furwise sound at home in the US, across the App Store, our site and social channels.
- Creators and vets. Build lasting partnerships with cat creators, veterinarians, shelters and rescues.
- Social and video. Run Furwise on the channels US cat owners actually use, with short video at the center.
- Press and community. Bring Furwise to pet and tech media, and to the communities where owners ask each other for advice.
- Measurement. Use our search, App Store and analytics setup to see what’s working and decide what to do next.
Your first 90 days
- A plan for the US: who we’re for, where they are, and what we do first.
- At least one partnership agreed with a US creator, vet or rescue, and the first piece of work with them published.
- One channel posting every week, with a short monthly read on what’s working.
What we’re looking for
- You’ve built a consumer brand or community in the US, and can show the work and the results.
- Fluent, professional-level English and strong writing.
- Experience running creator or influencer partnerships.
- You make content yourself, including short video.
- You’re comfortable with data, and with working inside sourced health claims and FTC disclosure rules for creator partnerships.
Nice to have
- Experience with pet, health or wellness brands.
- Hands-on paid acquisition (Apple Search Ads, Meta, TikTok or similar).
- Relationships with US pet media, creators, vets or rescues.
- Mandarin.
- You have lived with a cat or a dog.
You don’t need to match every item. If most of this describes you, we’d like to hear from you.
This might not be for you if
- You want to manage a team or agencies. This is a hands-on role, and you’ll do most of the work yourself.
- You prefer loose health messaging. Every health claim we make is sourced, diagnosis is left to vets, and we take no money from pet food companies.
- You can’t give 4 hours of overlap with Taiwan time (UTC+8) every workday. From the US that usually means early mornings or some evenings, and we’ll agree on a split that works.